Wed, 09 Dec

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Webinar

Social Psychology and Science Communication

Emma Carter introduces basic concepts of Social Psychology and how we can use them to optimise the impact of our messaging.

Social Psychology and Science Communication

Time & Location

09 Dec 2020, 19:00 GMT

Webinar

About the Event

This webinar will discuss different means of messaging to help change behaviour and some basic concepts as to why the public may not ‘absorb’ scientific information and adjust their behaviour accordingly. Find out about relevant Social Psychology theories like the Repeat Exposure Effect, Leverage Position Bias, Elaboration Likelihood Model and Bystander-Effect and about how we can use this knowledge when crafting messages and communicating science.

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